Digital Marketing Qualification

DIMAQ is the first programme of standardization and verification of digital marketing competence available in Poland. It defines the level of knowledge and competence required of digital marketing specialists, and serves as a tool to compare and evaluate the said knowledge and competence. The programme’s methodology has been developed by experts appointed by IAB Polska, under supervision of IAB Poland's Industry Skills Council.

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Już 552 profesjonalistów posiada certyfikat

Benefits for employers

  • a tool to verify employees’ knowledge and competence
  • facilitation of the process of recruitment and of planning of development paths for current employees
  • stimulation of employee development through a system of recertification
  • a solution to make communication between advertisers and digital marketing service providers more coherent

Benefits for employees

  • a proof of competence in the area of digital marketing
  • exclusive access to a base of knowledge about digital marketing and to discounts for participation in sector events
  • a significant asset in shaping one’s career path – each certificate is individual and assigned to one holder
  • a document that is recognized and acknowledge among marketers

There are two levels of DIMAQ certificates: general level (professional) and specialist level (expert), with the latter awarded in the areas of effectiveness and communication (since 2018).

Each certificate features an individual number and has an expiry date.

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Opinions about DIMAQ

What about training sessions and the examination itself?

  • DIMAQ exams are conducted at IAB Poland’s seat, and taken using an online platform
  • a DIMAQ exam is composed of 80 questions, a test covering 12 areas, duration: 60 minutes
  • pass rate: 75%
  • preparation for the examination: individual (self-study) or taking advantage of IAB Poland’s training offer.

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Sign up for the exam

Frequently asked questions

1. How can I get a DIMAQ certificate?

In order to get a certificate, you need to pass the examination, i.e. get a positive exam result

2. What do I need to know to pass the examination?

The topics and issues covered in the test are included in the syllabus – you can get it here.

It also comes with a set of sample questions.

3. When can I take the examination?

The current schedule of examination dates is available on our website

You can also find out more if you contact our coordinator: Ewa Opach 

4. What’s the procedure of DIMAQ examination?

The examination is a test. It contains both single choice and multiple choice questions, and there are no open-ended questions. Each exam-taker takes the test at a computer station provided and made available by the organizer.

5. Where does the exam take place?

Tests are taken at IAB Polska’s seat – Warsaw, ul. Puławska 39/77. If you wish to organize an examination session for a larger group in a different place, feel welcome to contact our coordinator: Ewa Opach

6. How long does the examination last?

The test lasts 60 minutes. There are a few formalities to be handled before the test, and you will be asked to wait for the exam results after the exam, so please allow about 2 hours for the whole event.

7. When will I get to know my test result?

Test results will be made known to you a few minutes after the examination.

8. How much does it cost?

The current pricelist is available here.

9. Can I keep on taking the exam until I succeed?

If you fail the exam, you need to wait 90 days before you can take it again.

10. What about courses and study aids?

We offer training sessions addressed to DIMAQ exam candidates. Training participants get access to extra online materials. Learn more

11. How to register?

You can register for the examination individually by clicking HERE, or you can make a group registration by filling in a form you can find HERE.

12. Will I get a pass confirmation?

After you pass the exam, you will receive a certificate with an individual number and an expiry date.

13. What should I bring for the examination session?

If we are to let you take the test, we need to check first if it’s really you ;-) Please have your ID, your passport, or another document with your photo with you.

14. How much in advance should I come?

We need a moment to deal with verification procedures before we let you into the examination room, so please arrive 15 minutes in advance. We hope you won’t be alone ;-)

15. How to prolong the validity of my certificate?

Certificates are valid for 2 years, and there are 2 ways to prolong their validity:

  1. Taking the exam again
  2. Participation in a recertification programme, which involves collecting 100 points within 2 years. The points are awarded for participation in DIMAQ-accredited events.

The programme of recertification is based on the concept of lifelong learning, involving updating one’s knowledge on an on-going basis. That’s why IAB Polska recommends the second option as the way to prolong certificate validity.

A list of events eligible for point awards is available here.

Rules of recertification are described here.

Information about point awards is given here.

Sign up for the exam

System of recertification

A DIMAQ certificate is valid for 2 years. Like in the case of every professional industry, certification requires periodic updates. The procedure of recertification is based on the idea of lifelong learning, which is to prove that one’s knowledge and skills are up-to-date with the latest industry trends. This is very important, especially in the case of the ever-changing discipline of digital marketing.


Nearest dates of examination sessions

If you wish to register for an examination, select a date convenient to you and proceed to the registration form:

Verify the authenticity of your certificate

In order to verify the authenticity of a certificate, it is necessary to give the name and the surname of a given certificate’s holder, and the number and the date of expiry of such certificate.


Verify your certificate

Interactive Advertising Bureau

Pulawska 39/77 Street

02-508 Warsaw

tel: 22 415 54 44

fax: 22 212 87 74